Estrogen, known as the female sex hormone is majorly produced in the female sex organ ovary. Estrogen helps hair growth, however, steep up and downs of estrogen in women due to several reasons leads to excessive hair fall in women. Thus, the hair growth and hair health products in men and women have to be different; SBL engineered them.

The role of hormones in hair loss and hair growth is considerable. Major problems in men and women relate to hormones. In men, male sex hormones testosterone and dihydro testosterone, majorly produced in male sex-related glands Testis/ Prostrate play some major role (more than 50%) in hair loss leading to alopecia/ baldness. This is why a separate product for men.

Amrut Veni Hair Elixir for Adolescents is specially designed because it is at this age mainly the hair cycle off Anagen, Catagen, and Telogen become activated more, after birth. The effect of androgens (testosterone, dihydrotestosterone, estrogen) begins to play, the urge to be presentable and attractive becomes more, the desire to attract the opposite sex is more, looking for a bride/ bridegroom becomes a necessity where attractive and fabulous hair is very necessary for being attractive.